One evening, Shelby and I were sitting at the kitchen table, surrounded by scraps of paper and half-finished ideas, trying to solve a problem that had been circling us for weeks. We wanted a way to explain what our content was—something that could connect with folks in a clear, straightforward way. We were excited about the content we were offering, but we’d noticed that people didn’t quite understand what to expect from it.
A lot of our community had learned horsemanship through clinics or in-person lessons, but the idea of learning online was new to them. We’d hear questions like, “What do you mean by a course? How long are these? Do I have to watch the whole thing?” We knew we needed something that resonated with their experience while also making it clear how practical and accessible our program really is.
At that time, we had just moved our membership, Building Trust Not Tension: The CCU Club, to an amazing new platform. We wanted to make sure our messaging reflected the simplicity and effectiveness of what we had to offer.
That’s when the term “mini-clinic” was born. Shelby and I were throwing ideas back and forth, scribbling them down and crossing them out, when one of us said, “What if we call them mini-clinics?” And just like that, the lightbulb went off. It was an AHA! moment, and we both knew we had nailed it.
The term “mini-clinic” perfectly captures what we’re offering: bite-sized, focused lessons on specific topics, just like taking in the best parts of a clinic without the time or cost commitment. Instead of sitting through a full day of lessons or listening to a clinician cover topics that might not apply to you, you can search for exactly what you need and get right to it.
Mini-clinics are the heart of the content you’ll find inside Building Trust Not Tension: The CCU Club. We upload new mini-clinics often, covering everything from colt starting to groundwork, trailer loading, and even our troubleshooting mini-clinic, which tackles just about every issue you can think of. These mini-clinics are exclusive to the membership and designed to save you time while giving you exactly what you need to make progress with your horse.
What’s more, after watching a mini-clinic, you can ask our virtual assistant trainer, Kailey, any questions you have—24 hours a day, 7 days a week—and get immediate answers. It’s like having a coach right in your back pocket, ready to guide you whenever you need help.
Our community loved the term as much as we did, and they’ve embraced the mini-clinics inside Building Trust Not Tension: The CCU Club. Mini-clinics save time, answer your questions, and give you the tools you need to make real progress with your horse. Shelby and I are proud of what we’ve created, and we’re confident you’ll love them too. So, why not dive in and experience a mini-clinic for yourself? You’ll see just how powerful a bite-sized lesson can be. Join us today inside Building Trust Not Tension: The CCU Club and discover the mini-clinics for yourself. Your journey to better horsemanship starts here!
— KJS
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